Monday, January 18, 2010

30 Days of Justice: (RED)

3:30 AM
RED. Never has a color been so synonymous with a cause than red with AIDS. It's partly because of the (RED) campaign that so many are aware of the AIDS crisis in Africa. (RED) is the color of emergency. 3,800 people die every day from AIDS, and many others are fighting for their lives; this is an emergency. By linking itself to countless consumer products, the message of saving lives reaches further and further.

It's a simple concept really. Every time we as consumers choose to buy a (RED) product or service, the company that makes that product, donates 50% of its profit to buy & distribute antiretroviral medicine to our brothers and sisters dying of AIDS in Africa. Every dollar goes straight to Africa. Straight to the people who need it. (RED) is an answer to an emergency. An answer that is working.

These companies [and more] proudly support the (RED) campaign, so when you have the chance purchase their items: Apple, Converse, Dell, Gap, Hallmark, Starbucks, and Emporio Armani. While we may not need more stuff, and I am in no way encouraging binge shopping sprees to benefit AIDS victims. But sometimes it's a good thing to use the stuff we do need to make a difference in our world. Be deliberate in your shopping. As you consider gift-giving this year, think (RED) and it's partners and help save lives.

About the author

Joy Muldoon is a full-time missionary and part-time blogger. Read about her travels, adventures, and missions here!