30 Days of Justice: (RED)0
It's a simple concept really. Every time we as consumers choose to buy a (RED) product or service, the company that makes that product, donates 50% of its profit to buy & distribute antiretroviral medicine to our brothers and sisters dying of AIDS in Africa. Every dollar goes straight to Africa. Straight to the people who need it. (RED) is an answer to an emergency. An answer that is working.
These companies [and more] proudly support the (RED) campaign, so when you have the chance purchase their items: Apple, Converse, Dell, Gap, Hallmark, Starbucks, and Emporio Armani. While we may not need more stuff, and I am in no way encouraging binge shopping sprees to benefit AIDS victims. But sometimes it's a good thing to use the stuff we do need to make a difference in our world. Be deliberate in your shopping. As you consider gift-giving this year, think (RED) and it's partners and help save lives.